The Business of Fashion: Designing, Manufacturing, and Marketing
Product details
| Management number | 232080809 | Release Date | 2026/06/18 | List Price | $36.21 | Model Number | 232080809 | ||
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Learn how fashions lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. Read more
| ISBN10 | 1501349120 |
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| ISBN13 | 978-1501349126 |
| Edition | 6th |
| Language | English |
| Publisher | Fairchild Books |
| Dimensions | 8.5 x 0.75 x 10.75 inches |
| Item Weight | 1.8 pounds |
| Print length | 304 pages |
| Publication date | February 6, 2020 |
Bestseller ranking
Fashion Design
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